Do you want to improve your ecommerce strategy. From compelling visuals to persuasive copy, learn how to be we will create product listings that drive conversions and boost sales.
Did you know that 86% of consumers will leave a brand after at least two poor customer experiences? As an ecommerce business owner, improving customer experience is essential to attracting and retaining customers.
Most ecommerce business owners will typically focus on the homepage or product detail page to optimize customer experience on their site. However, one crucial element even the most experienced business owners and marketers overlook is product listing pages.
Product listing pages provide a catalog of your products and services. Customers going through your product listing pages are likely high-intent buyers and may only need one final nudge to make a purchase.
* What is a product listing page?
A product listing page (PLP) or category page is a page that displays products in various categories on a website. When customers click on a product listing page, they are led to individual product detail pages that provide more information on the product. A product listing page mostly comes in a grid form displaying various products based on specific categories, subcategories, or search filters.
- Major elements of a product listing page
To create an effective product listing page, ensure it has all the relevant elements. This increases your visibility and conversion rate. Product listing pages majorly come with the following features:
Category name: Each category or subcategory should have a clearly displayed name to help consumers navigate your store and modify their search.
Product images: As they say, pictures express more than a thousand words can. Product images can give your customers a better shopping experience and aid navigation. Ensure you have high-quality images that bring your products to life and create stronger brand recognition.
Filter menu: The filter menu displays available filtering options to help shoppers refine their search. These filtering options could be things like color, price, style, availability, size, etc.
Sorting menu: The sorting menu displays various options for organizing your products. This could be “Oldest to Newest”, “Low or High Prices”, etc.
Product Description: Your product description can have a major impact on your conversion rate. It should include essential information about your product including the product name, price, and rating. You also want to include relevant keywords to improve SEO.
*Conclusion
A well-designed and optimized product listing page can significantly improve customer experience, increase ranking on search engines and boost sales. You can go through some product listing page examples as outlined above to get some ideas on how to create or improve your product listing page.
*Frequently Asked Questions (FAQs)
1. Why are product listing pages important?
Ans: Product listing pages are important for various reasons. Firstly, it helps your customers find your products and better understand them. Also, it improves your customer’s shopping experience and engagement. You can also have a better understanding of your customer’s patterns and behavior.